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HONESTY
Be honest in all communications and actions.
Ethical executives are, above all, worthy of trust and honesty, it is the cornerstone of a successful organization. Ethical executives do not deliberately mislead or deceive others by misrepresentations, overstatements, partial truths, selective omissions, or any other means. When trust requires it, they supply relevant information and correct misapprehensions of fact. |
INTEGRITY
Maintain personal integrity.
Ethical executives earn the trust of others through personal integrity. Integrity refers to a wholeness of character demonstrated by consistency between thoughts, words and actions. Maintaining integrity often requires moral courage, the inner strength to do the right thing even when it may cost more than they want to pay. Ethical individuals live by sound ethical principles despite great pressure to do otherwise. Ethical executives are principled, honorable, upright and scrupulous. They fight for their beliefs and do not sacrifice principle for expediency. |
LEADERSHIP
Exemplify honor and ethics.
Ethical executives are conscious of the responsibilities and opportunities of their position of leadership and seek to be positive ethical role models by their own conduct and by helping to create an environment in which principled reasoning and ethical decision-making are highly prized. |